In a semester-long project, Academy of Art University first semester graduate students research information about a topic of their choosing, using that information to develop a concept to be used in a multipage publication. Target audience research and visual vernacular are addressed in early phases of the project, as students develop their own imagery and text. 

The intent of the project is to help students explore how a design process can be used to help define a project’s framework, and then expand to direct a visual solution that meets the needs of that project.